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Some things are worth passing down. The patience to line up a shot and wait for the right moment. The discipline to do something correctly when almost-correct is easier. The quiet pride of watching someone you love do something difficult with confidence — knowing you had a hand in that. Shooting has always been more than a sport or a skill. For families across this country, the range is where trust gets built, where conversations happen that wouldn't happen anywhere else, and where something invisible but important passes from one generation to the next. This is the category where we honor that. Stories about fathers and sons. Mothers and daughters. First shots and last hunts. The communities that form around a shared craft and the values that hold them together. We believe the shooting community is one of the most generous, principled, and tightly knit communities in America — and these are the stories that prove it. This is Traditions. Pull up a chair.

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Women in Shooting Sports: Breaking Barriers and Setting Records
Traditions

Women in Shooting Sports: Breaking Barriers and Setting Records

Women's participation in shooting sports has surged dramatically, with female competitors breaking records and driving industry growth across competitive disciplines.

April 6, 2026
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These Are Our People: A Letter to the 30-Year Shooter
Traditions

These Are Our People: A Letter to the 30-Year Shooter

A heartfelt celebration of the experienced shooter who has earned every bit of skill through decades of patience and practice.

March 27, 2026
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The Range Is Where We Grew Closer: How Shooting Together Builds Bonds
Traditions

The Range Is Where We Grew Closer: How Shooting Together Builds Bonds

Discover how sharing the range with your child creates a unique bond built on trust, patience, and precision that strengthens relationships far beyond shooting.

March 26, 2026
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